Matomo Training

Matomo Training by Multisoft Virtual Academy is designed to help professionals master one of the most powerful open-source web analytics platforms. This course provides a complete understanding of how to install, configure, and effectively use Matomo to track, analyze, and improve website performance. Participants will explore key features such as visitor tracking, heatmaps, campaign management, goal conversions, and custom reporting. The program emphasizes data privacy and compliance, ensuring learners understand GDPR principles and how Matomo supports ethical data analytics. Through a combination of instructor-led sessions and hands-on exercises, learners gain practical skills to measure key performance indicators (KPIs), interpret user behavior, and make data-driven business decisions. Real-world case studies further enhance understanding by connecting analytics insights to strategic outcomes.

Whether you are a digital marketer, SEO analyst, or data professional, this training equips you with the knowledge and confidence to deploy Matomo in real-world environments. Upon completion, learners will be able to customize dashboards, integrate Matomo with CMS and CRM systems, and generate actionable reports that help organizations optimize digital campaigns and enhance user experience. This course bridges the gap between raw web data and meaningful business intelligence.